
In
business, you should never speak ill of your co-workers, managers or
competition.. You should always do your research on your
competitors and you should under promise and over deliver. By not
following these simple rules, you will more than likely not be
successful – unless your business is politics.
Politics is big business and in politics all is fair –
including lying. Remember these famous presidential quotes:
“Read my lips, no new taxes,†“I did not have sexual relations
with that woman,†or “We’ll have the negotiations televised on
C-SPAN.â€
Since politics is business then the President is like the
CEO of America and we are the shareholders in the company. As shareholders, shouldn’t we expect our
CEO to lead by example and get us a higher return on our investment – (insert your own economy joke here.)
While the President was out stumping for Martha Coakley during
her Massachusetts Senate race, he not only embarrassed himself but
also offended me and countless other shareholders. During
a speech, President Obama said that he did not know the opponent or
his record. This is our
CEO? How could he go
out and support someone and not know what their opponent stands for
or his record? This shows an unacceptable lack of preparation
and care.
During this same speech, President Obama mocked the opponent,
which crossed the line and offended me and countless others. It was
in response to a campaign ad run by the opponent, Scott Brown. His ad
featured him driving around in his pickup truck and talking to
voters – showing off his common man image. Well, the President
said that everyone can run slick ads and everyone can buy a truck.
Mr. President, I guess you haven’t noticed the economy lately
– maybe you’ve been preoccupied with health care. Well,
I cannot buy a truck. Between two kids in college, a struggling
business and trying to keep the roof over our head and food on the
table, a truck, new or used, is something my husband or I could not
qualify for. So, no, not anybody can buy a truck and I’m sure I’m
not alone in this.
The President’s attempt at humor blew up in his face and should
have been averted all together. I understand that he is doing his best
to support his party, but as the President he should remain
impartial towards the opponent.
What does this political rant have to do with
etiquette? Everything! Since politics is big business and the President is our
CEO, he needs to adhere to the rules of
business etiquette
and he has failed miserably. He has spoken ill of the
competition. He has been unprepared for a speech and he has
offended his shareholders.
Before President Obama makes another speech or his speechwriter,
Jon Favreau, writes another speech, I will be more than happy to meet
with them and give them and their staff a refresher course.
Jules Hirst
is an etiquette instructor based in Los Angeles, who believes it is
never too late to make a lasting impression. She teaches classes for
children, teens and adults. She is President of For A Jul
Productions, a wedding and event and etiquette consulting
firm. Learn more at
For A Jul Productions. She also is head of
Hearts For The City,
a non-profit organization teaching etiquette and social skills to
underprivileged children, foster children and people re-entering
the workforce.